Facebook, Twitter, Google+, Snapchat, Ello, Instagram… While having options can be great, it can also lead some businesses to inaction; many become intimidated by the sheer number of choices. Which social platforms are worth the investment of time and effort? Which networks offer the preferred content format for your audience (i.e. video, images, audio or text)? Which ones are most likely to result in a positive ROI for your business?